Category Archives: Software for Events

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VTM Christmas event bringing a magical experience to the viewers

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A perfect example of EMOTIONEERING, one of the AoE services less well known in the Belgian market.  As VTM and Medialaan prepared their annual Christmas momentum for viewers in Flanders, a great idea saw the light.  The team started production and at a certain time I was asked to step in and optimize the live experience, styling, event software and show running together with the team.  A great job with the main briefing to translate the Christmas commercial into an efficient mass audience live experience during 3 days.


The briefing commercial:

VTM wenst je betoverende feesten!

🎄🎅 Zien we jou op 16, 17 of 18 december in Gent voor een betoverend kerstfeest? 🎄🎅Alle info vind je op

Posted by VTM on Sunday, December 4, 2016


And the end result I am very proud to have been a creative part of together with VTM, Medialaan and their partners.

Na de smakelijke kerstfeesten blikken we maar al te graag ook eventjes terug op onze betoverende kersttafel!

Posted by VTM on Wednesday, December 28, 2016


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New AoE service: creative concept stage design

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Sometimes you discover new services because they were pointed out to you by your clients and production partners.  Like this we are happy to announce you another AoE service for all types of event organizers/producers:  conceptual stage design.

In my years of event production and creation it came to me that all technical suppliers create stage (and event) designs optimizing their in-house materials.  Priority is given to using the own materials instead of the right materials, which is perfectly understandable from a business point of view, however it does not always provide you with the best solution for your briefing.

More and more my clients started to ask me to design a concept stage (or event scenography)  that afterwards was given to the technical partner of choice to work out technically.  With the years of event experience and technical knowledge, we can design a realistic concept and we already have an idea how this may be produced.  This in no way means that you don’t need the technical producer.

A good example can be found in several of our jobs we did together with technical director Trimex.  As AoE does not think from the start how to make the stage, with which elements, with what material list… this allows us to create a more innovate design and stay focussed on the briefing.  After that Trimex (or another technical producer) can take the design and recreate it technically creating stunning stages in which even a simple hand drawn concept gets translated in a professional technical production plan.  The design and reality are extremely alike as we both work in 3d design programs.

So… benefit of 20 years of event experience and creativity, and spice that up with the years of production experience of a reliable technical/logistical/decorational/… production partner and multiply the creative impact of your investment.

MORE INFO: contact us!




“The Möbius Cycle” – QATARGAS via The Planners // To illustrate how these designs come to life, step by step you can discover our concept for a large stage this large award event in Ras Laffan, Qatar.  From sketch with concept idea and basic scenario to roughs, ending in the actual technical 3D plans and storyboard.

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“The Living Screen” – Opening Ceremony SuperGlobe via The Planners // Show and scenography proposal for a 360° show with lots of vertical video mapping and 3d effects on a dynamic moving projection surface.

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“The Globe” – Closing Ceremony SuperGlobe via The Planners // Proposal of a dynamic 360° design for the award ceremony of the event.

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“The Sliding boxes” – Video projection mapping stage concept via GOOSEBUMPS // Design for video projection mapping stage in decided event theme with sliding cubical parts and central deejay booth.  Moving head video panels on vertical dynamic trusses add to the experience.

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“The Net” – QFA Awards via The Planners // Show and stage design for the football awards show.  Inspiration is the actual moment -a fraction of a second- of the goal scored: the moment the football hits the net of the goal.  This physical 3D net would have been constructed half inside, half outside the stage box.  On the net (tubes) laser mapping would have been combined with a huge widescreen backdrop videoscreen.  A large football as video mapping sphere to reveal the actual awards and a speaker podium designer to match the actual trophy.  Concept by AoE, roughs by Raphael and technical study and plans by Trimex.

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“THE ODYSSEE” – Special Olympics Opening Ceremony via Special Olympics // This was the original first stage design for the Opening Ceremony, inspired by the concept of the Odyssee the SO athletes make to achieve their personal development.  After the venue was chosen we needed to develop a new story to match the venue, and extra information led us to a new story (see next example).

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“THE CHILD’S ROOM” – Special Olympics Opening Ceremony via Special Olympics // This was the basic new design for the Opening show scenography.  From this lighting designer ACT Lighting Design continues and added for instance the roll-up screens on stage left.  This shows how creative design and technical/creative design work perfectly in a team.  Production director Mark Van Hamme added the idea to make the mascot in the center stage flying for the official Flame Ceremony.

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“THE GLOBE IN THE CHILD’S ROOM” – Special Olympics Closing Ceremony via Special Olympics // This was the original first stage design for the Closing Ceremony.  As the concept of the show changed into a more music and less show approach, the stage set was completely re-designed by ACT Lighting Design.



“THE TREE” – WIT GELE KRUIS LIMBURG via Cum Laude // Creative stage design inspired by the event theme and logo proposed, different layers of transparant gaze with video project create a ‘living’ images tree.



“THE WISH CLOUD” – WIT GELE KRUIS via Cum Laude  // For this event we designed a cost effective way to come with a lighting solution wit a concept.  A large cross shaped lighting structure with transparant curtains with projected wishes for the future of the company create a giant chandelier.

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“THE SLIDERS” – WIT GELE KRUIS via Cum Laude // A dynamic stage, seeming simple however with moving video screens to match the scenario’s elements.

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“THE STREET” – ALFABET via DDMC // A very interesting stage/set design perfect for the client and his activity.  Concept developed with DDMC during brainstorming.



“THE ARENA” – ALFABET via DDMC // Another stage setup created together with DDMC.stage-design-027




“THE JEWEL” – Swarovski via VO Event // we made a concept idea in which each presentation room needed to be a showroom in 360° experience showing the jewels on screen.  Trimex developed the idea and added the idea to make the small satellite stages inspired by Swarovski jewels.




“THE MUSEUM” – Hoge Raad voor Diamant via White Rabbit // based upon the Trompe L’oeil theme we designed the room to be a large hall in a museum, in which during the show all paintings would come to life.




“THE PICTURE FRAME” – Hoge Raad voor Diamant via White Rabbit // same briefing but different approach, this time the stage itself was a huge picture frame with dynamic moving screen elements in front and back.




“MY VISION” – MOVE 4 Events  // Design produced for the LEGACY featuring Christ’OF Michael Jackson Tribute show.




“THE CAMP” – Formula One Bahrain via Talent & Productions // Open air show for the Opening of the Formula One in Bahrain, inspired by a bedouin camp in the desert.  Screens are inclined to simulate tents, center screens are mobile and can be used in several positions to answer to the show’s needs.

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“THE STATION” – B-Holding via D-Side Group // Good and creative solutions don’t always need to cost fortunes.  This stage was the result of a team brainstorming and got inspired by the idea of the train arriving in the station.  Visual by 72dpi.






“THE CIRCUS” – MOVE  // Design produced for the annual dance school student recital with the show “Circus, Cirkus”.  Simple design, not too much materials but maximized circus tent feeling.

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“The CODE Lounge” – Redken via CréAction // Design for a fashion show and employee event for Redken.  No different areas (welcome, walking, party…) but everything happens in the lounge.stage-design-015















“BABUSHKA 25” – MOVE 4 Events  // Design produced for the 25th celebration show “25” for MOVE and The GROOVIES.  This stage worked like a babushka puppet, as solution to the very limited backstage surface and the need for 3 different stage sets, allowing people to walk, run, dance on top of them.  The stage also integrated a series of special effects and scenic effects (like moving light ceiling with LED video panel moving heads.




“THE CHANGER” – Mattel Europe via D-Side Group  // Design produced for the annual Mattel Sales Meeting in Château du Lac, a very nice but no easy room to work in.  Theme was CHANGE is FUNdamental, so we designed a stage creating non-stop visual confusion as all stage zones and entrances were hidden and people had to enter from different sides after each break, tables were turned during the event completely confusing the guests.  “It is time for a change” was the message at the door, but who would think the entire room setup would have turned around?



“THE LOGO” – Fluxys via Cum Laude // Design for the Fluxys Employee event based upon the Fluxys logo in the cocktail area and the event theme logo for the main stage.  Design by Trimex, based upon our team’s brainstorming.










“THE BULB” – TOYOTA Material Handling Europe // Design produced for the CeMAT fair in Hanover, Germany.  The tube was designed for full daylight use of light and laser effects combined with a new version of an interactive laser harp.





“THE SHIP” – Tall Ships Race  // Design for a public show on the water, combining water screen, floating platform and tall ship, boat for backstage etc.



“THE SWITCHER” – PSA Peugeot-Citroën via A First Impression // Stage design which needed to be fully adaptable for 2 different brand car launches.

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“TRIVIAL” – PSA Peugeot Citroën via A First Impression // Design produced for the annual Sales Conference and supplier expo inspired by the theme Q&A, illustrated in all designs by the shape of the TRIVIAL PURSUIT game.

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“12 O’CLOCK” – Dredging via A First Impression // Design for a client event inspired by the 12 time zones of the planet


Can we help you with our creativity to create surprising new designs?  Do not hesitate and contact us!


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