ARCHITECT OF EMOTION /
Just informing people why to do something, will most likely not do the job.
It is in human nature to be independent and make our own decisions. So information has to be quite persuasive before we adhere to the message and then we end up in public relations, advertising, hard sales and worst case scenario propaganda.
Emotion will make you ‘live’ the message, it will ‘call upon’ your own experiences and make you ‘feel’ the essence of the communication. It is the most efficient means of convincing communication, whatever the type of message may be. And as the emotion is nested deep within the human brain, with its ‘tentacles’ all over the body translating these emotions into ‘feeling sensations’, it is the most powerful amplifier for targetted behavior/attitude change.
Emo-Marketing: Make Change Happen!