At the prestigious opening of the 3‑2‑1 Qatar Olympic & Sports Museum —under the patronage of His Highness the Amir, Sheikh Tamim bin Hamad Al‑Thani, and featuring opening speech by Her Excellency Sheikha Al‑Mayassa bint Hamad Al‑Thani, Chairperson of Qatar Museums—we had the honour to direct an unforgettable inaugural ceremony that blended sport, culture, and storytelling.