To mark the opening of the pioneering Steelanol installation by ArcelorMittal in Ghent, we were entrusted with the full creative direction of the ceremony show.

From concept to execution, we created a compelling visual experience, including an original short film illustrating the Steelanol story — from CO₂ emissions to circular innovation — crafted with care through scriptwriting, scenario development, and actor coaching. A seamless blend of live show and cinematic narrative celebrating a breakthrough in sustainable steelmaking.