For the exclusive launch of the Lexus ES 200 at Brussels Airport, we created a high-tech holographic show that fused luxury, innovation, and spectacle. In a bold reveal moment, even an aircraft became part of the choreography, merging the worlds of aviation and automotive in one seamless, futuristic unveiling.

The show was supported by a short film highlighting the core product values and key features of the new Lexus, reinforcing the brand’s message with cinematic clarity and style.