Since 1994:
Built on Stories, Driven by Emotion
Our story began in 1994, rooted in journalism and communications — driven by a passion for connecting with audiences. It wasn’t long before that passion found its way into the world of live events, where moments become memories.
In 2006, we embraced a new identity: ArchitectofEMOTION. From that point on, storytelling became our core tool, and live experience our stage. We specialize in creating immersive events and shows that don’t just entertain, but truly move people. The current company entity was launched in 2019, just before the world stood still. And yet, even during uncertain times, we kept building — collaborating with international partners, shaping unforgettable experiences across cultures, borders, and industries. Whether it’s an intimate moment or a grand spectacle, we approach every project with the same mindset: “Do or do not, there is no try.” (Master Yoda).
1994 – The Beginning
Where it all started: communication, creativity, and the first steps toward live experience.
2006 – Birth of Architect of Emotion
A new ambition, a new name, a clear vision: turning emotion into design, and stories into impact.
2025 – Rebranding
Still designing memories — now with a renewed identity and a sharper global focus. Grown into a world citizen with premium productions.
A journey in images — from corporate campaigns and public roadshows to immersive shows, artistic productions, and international spectacles. From 1994 till today.
From modest events to nationwide roadshows — the puzzle of logistics quickly became a second nature. A media event for the 10th anniversary of FilmNet marked a turning point and boost of event (and show) experience. Soon after, international projects followed, including a first assignment for the Flemish Government in Chicago and San Diego.
The creation of shows was already taking shape after an inspiring Aha Erlebniss moment during a Luc Petit creation, but car launches really catapulted the journey into high gear. Technology and human talent became the twin engines of immersive experience. Steven discovered the power of timing and emotional storytelling — predicting and designing the exact moment the audience feels, a passion he began sharing through lectures and keynotes.
In the last decade, the world opened up — and Steven grew into a true global creative and world citizen. From Doha to Antwerp, from fashion to commemoration, from event to museum… he shaped stories on every type of stage.
Designer, director, creator — driven by wonder, guided by emotion.
Three decades of creation — 30 years of productions, growth, and mastery. But more than anything: 30 years of passion, wonder, and unforgettable moments. And today, we carry that same heart into every story we design — crafting memories that last, just like the ones that shaped us.
Because in everything we do: WE DESIGN MEMORIES.
DESIGN
I design and direct experiences that move people for all types of projects — from concept to applause.
ANYWHERE, ANYTIME, ANY KIND
Whether it’s a show, event, or immersive space, emotion is always the core material.
DRIVEN BY EXPERIENCE
With over 30 years of creative evolution and leadership, I bring vision, structure, and impact to every story.