"I am not a traditional designer, nor merely a (show) producer —
I am an Architect of Emotion."
Emotional storytelling as a science
Just like an architect works within the boundaries of gravity and physics, I embrace the raw, universal laws of human emotion: chemical, instinctive, deeply physical. And just like an architect can defy expectations through inspired and even scientific design, I use creativity, storytelling, and precision to bend emotional laws into unforgettable experiences.
Since 2002, I’ve been crafting immersive shows and live events that go far beyond entertainment — they are journeys of feeling. My work is rooted in communication, grown through decades of global production, and refined by a relentless passion for what moves people. Whether it’s an Olympic ceremony, a theatrical dinner show, a technical special effects show, video projection mapping or a launch event under royal patronage, the mission is always the same: turn content into connection.”
This is not just about show direction. This is about transforming emotion into architecture. Into light, sound, story — and impact:
WE DESIGN MEMORIES.
All-round Creative Director
As an all-round Creative Director, I bring more than just ideas — I bring cohesion, vision, and emotional impact. With years of hands-on experience across events, show production, media, culture, and storytelling, I connect the creative spark with strategic thinking and flawless execution.
From intimate brand moments to large-scale spectacles, I seamlessly integrate with any team or production — translating concepts into meaningful experiences that resonate and last.
Whatever the format, scale, or audience: I add value where it matters most — at the heart of the experiences, because those… become memories.
All-round Creative Designer
As an All-round Creative Designer, I offer more than visuals — I design from the perspective of total experience. Whether it’s an immersive installation, scenography, stage design, or even communication tools, my approach blends form, function, and emotion into one coherent story.
Unlike niche designers focused on a single discipline, I look beyond the frame — ensuring every element serves the full sensory journey. My added value lies in creating concepts that not only look stunning, but feel unforgettable.
Running the show, from paper to live
As a scriptwriter, showcaller, and director, I specialize in translating complex stories, messages or content into clear, engaging live communication. From the very first idea to the final cue, I work closely with clients to shape their message into a compelling flow — built on strong storytelling, powerful screen content, perfect visuals, and an ideal rhythm.
Whether it’s a corporate keynote, a public ceremony, or a hybrid broadcast, I guide the process from scenario to run of show to live showcalling — ensuring every element lands with maximum impact.
Throughout, I support speakers with tailored coaching, helping them feel confident, credible, and connected. Because great content only works when it’s delivered at its best.
Bespoke shows & signature acts
From intimate dinner shows all the way to large-scale stadium spectacles, I design and direct tailor-made show productions that leave a lasting emotional mark. Whether it’s a full show, a standout act, immersive video mapping or a cutting-edge tech reveal performance — every creation is built to fit your story, your space, and your audience.
I specialize in commemoration events and have extensive experience directing shows in unique and challenging locations — from quarry walls, lakes and rivers to historical arenas like cortijos. Bridging live events, theatre, and TV, I turn complex environments into unforgettable stages where emotion takes the lead.
Your bespoke show creator... or your creative toolbox: YOU CHOOSE!
Let’s Create the Unforgettable
Discover the extraordinary events, shows, immersive museums, and creative experiences we can bring to life — together. Let’s turn your vision into a memory that lasts.