A unique concept for a unique brief: to promote the importance of responsible plastic use worldwide. Commissioned by GreenGoal Europe and developed together with Morris & Chapman, we created an ambitious experience concept that merged key sustainability messages with the universal language of football.

In close collaboration with my dear friend the script doctor and creative all-round artistic talent Dries Desmet, the project took shape as an exhibition — masterfully created and produced by Dries with humor, striking imagery, and clever storytelling. A serious message, delivered with a playful twist.